Marketing Company in Michigan (MI), Onset Marketing

Onset Marketing can assist you with the development and implementation of marketing plans to expand your business in targeted international markets. Onset Marketing partners are recognized experts in international marketing. Our know-how is the result of decades of hands-on experience, managing marketing operations in Europe, Africa, and the Far East; and working with international companies marketing to North America. We speak multiple languages, and have business contacts in many countries. We also teach the Global Marketing MBA course curriculum at the University of Michigan.

Are these your challenges?

	Reach larger markets
	Keep pace with competition and respond to customer needs
	Survive, grow and reap higher profits
	Buffer the economic cycles in their home markets, and
	Extend the lifecycles of their products

Large corporate buyers are often standardizing on fewer global suppliers. Price pressures may compel you to move production or outsource to lower-cost countries.

Many companies jump into poorly planned global expansions - an expensive mistake.
Global expansions must cope with the uncontrollable elements of foreign markets, like:

	Economic conditions
	Political and legal forces
	Cultural differences
	Geography and infrastructure
	Domestic and foreign competition
	Technology and infrastructure in foreign markets

Onset Marketing supports your global expansion programs with:

	The Focused Marketing Plan™ for global market expansion, and country marketing plans
	Analysis and reporting of local economic, cultural, legal and political factors
	Competitive positioning - strengths, weaknesses, opportunities and threats
	Product adaptation for target markets
	International channel recruitment and management
	International alliances and partnerships
	Branding and pricing strategies
	International business negotiations