Onset
Marketing uses
its trademarked Focused
Marketing Plan™
to assist businesses build strategic plans, profitable products and companies.
We
use a field-tested, structured methodology to
identify new opportunities and increase marketing
effectiveness.
Strategic Marketing
Plan services include:
Strategic
marketing plans
Product
launch and grand openings
Sales
channel strategy
Market
Segmentation
Marketing
communications strategies
Small
Business Marketing Blueprint
Our Small Business Marketing Blueprint
service is designed especially for small and medium
size businesses. It provides a balance of strategic
planning, market research and marketing campaign planning
at an affordable price.
Our Small Business Marketing Blueprint establishes a marketing
roadmap and can serve as the basis for all your future
marketing / sales efforts. It is also a first step
towards establishing a comprehensive, long-term Strategic
Marketing and Sales Plan.
The
Marketing Blueprint begins by assessing your organization’s
marketing efforts. The information is combined with
marketing research to:
• Determine marketing opportunities
• Identify and prioritize marketing / sales
initiatives
• Develop a positioning statement for consistent
marketing messaging
• Create a marketing roadmap to improve strategic
marketing performance
• Agree on marketing priorities
The Marketing Blueprint is:
Comprehensive:
Provides a cursory look at all the major marketing
issues
Systematic:
Involves an orderly sequence of investigative steps
Independent:
Conducted with sufficient independence to attain
needed objectivity
Identify
target markets and products/service offerings
Formalize
mission, vision, goals, value statements and
a positioning statement
Identify
processes and sales methods to:
• Create branding and presence
• Win new customers
• Build customer loyalty/cross-selling
