Our Small Business Marketing Blueprint
service is designed especially for small and medium
size businesses. It provides a balance of strategic
planning, market research and marketing campaign planning
at an affordable price.
Our Small Business Marketing Blueprint establishes a marketing
roadmap and can serve as the basis for all your future
marketing / sales efforts. It is also a first step
towards establishing a comprehensive, long-term Strategic
Marketing and Sales Plan.
The
Marketing Blueprint begins by assessing your organization’s
marketing efforts. The information is combined with
marketing research to:
• Determine marketing opportunities
• Identify and prioritize marketing / sales
initiatives
• Develop a positioning statement for consistent
marketing messaging
• Create a marketing roadmap to improve strategic
marketing performance
• Agree on marketing priorities
The Marketing Blueprint is:
Comprehensive:
Provides a cursory look at all the major marketing
issues
Systematic:
Involves an orderly sequence of investigative steps
Independent:
Conducted with sufficient independence to attain
needed objectivity
Identify
target markets and products/service offerings
Formalize
mission, vision, goals, value statements and
a positioning statement
Identify
processes and sales methods to:
• Create branding and presence
• Win new customers
• Build customer loyalty/cross-selling
