Automotive / Industrial Client

Comprehensive strategic marketing plan to grow business in non-automotive industries.

Web site Search Engine Optimization.

Drip marketing periodic newsletter with valuable information for current customers and prospects.

Targeted lead generation (Blitz telemarketing, direct mail and email) campaign.

Helped grow revenue in targeted industries to $5M (2004) and build opportunity backlog of $30M.

Obtaining 22 new prospect sales leads every month.

Prospect and client distribution list grew from 300 to over 800 creating name recognition in new accounts.

Achieved a 7% sales lead rate on target list of 700 companies.

Business Services Client

Comprehensive strategic marketing plan development and focused execution.

Extensive web-based lead generation focused to selected target markets and geographies.

Grew 2004 revenue six-fold over 2003, and profit over 20 times prior year.

Obtaining 15 new prospects per month and 70% of new client business without cold-calling.

Mutual Fund Client

Lead generation campaign targeting a list of private investors.

Campaign generated 30 new qualified prospects for sales follow-up.